Monday 31 August 2009
Having worked in radio promotions and marketing for 6 years you can only imagine the amount of stunts I have organised.
Stunts, if planned and organised correctly, are a great way to generate free publicity for your business. Just think of all free publicity Richard Branson has gotten over the years.
For a stunt to be successful there are a number of important factors to consider:
*Be creative and think visual - media love a good picture or audio
*Make sure you have the correct insurance, permits and legals done
*Think of signage opportunities and logo placement
*Use Web 2.0 to promote your stunt - video updates, blog entries, twit your pictures etc
*Allow yourself enough time to promote it properly
*Try and plan stunts around special events or occasions eg Valentines Day, Fathers Day. Media are always looking for new angles to cover such events.
*Use locations that already have a built in crowd factor
*If you have a marketing budget, consider planning your other marketing activities around the stunt
*Consider using a PR professional or virtual assistant that has experience organising this type of publicity, as a stunt-gone-bad can have a lasting negative impact on your business image.
*Stuck on ideas for your stunt, consider breaking a world record.
So grab some friends, a glass of wine and get creating that next great stunt.
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