Tuesday, November 2, 2010

Tips for writing a winning award submission

Participating in Business or Industry related Awards can be a great marketing tool for businesses of any size.  Increased brand awareness, greater employee morale, as well as PR, marketing and networking opportunities are all benefits of being a finalist or winning an award - not to mention any great prizes associated with winning.  But the Award submission process can be tricky so here are a few tips to help make your entry stand out from the crowd.
  • Be concise - there is no need to be wordy, just think how many entries the judges need to read, so be concise to get your message across.  
  • Provide statistics and evidence to back up any claims in your entry. 
  • Follow the judging criteria carefully - if the questions have a word limit of 200 - keep to that word limit, more is not better.
  • Make sure your information is true - check your facts and present the evidence if possible. If not, have the evidence available as the judges may ask!
  • Where possible provide photos, graphs and testimonials to enhance your submission.  Even consider the inclusion of a video - pictures can speak a thousand words. 
  • If you need to provide references, ensure you have their permission and they have been briefed on what you are entering. Also ensure you include their current contact details. 
  • Get your submission in on time - no matter what the excuse late entries are not accepted. 
  • Often there is a discount on entry fees for getting your award submission in early.
  • Ensure the entry is in the format requested eg length of document, printed or soft copies etc.
  • Make sure to have copies of your company's bio, logos and staff profile pictures for any media opportunities presented by the Award organisers.
Awards are a great way to raise the profile of your business and build your network.  Our team have a fantastic track record in writing winning Awards submissions so contact us today for a quote.

An upcoming blog will look at ways to make the most of becoming a finalist or winning an award.

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